March 2, 2025

Oxford's Local Loaf: an old story told new

The story of Rouge, retold.

Writer:
Words by
David Cook
Photographer:
Photography by
Sarah Unger

Food as a verb thanks

Niedlov's

for sponsoring this series

In the mid-90s, I was a hungover English major with a headful of journalism dreams and a notepad of bad metaphors.

Through the college fog, I remember the striking clarity that one magazine provided.

The Oxford American.

It was sharp, daring, gorgeous ... and Southern. Not a glossy, bless-your-heart South, but an attempt - for me, the first I'd ever seen - to capture and honor the South in all its suffering, culture and dazzling, haunted breadth and depth.

Marc Smirnoff's Oxford, Mississippi-magazine was groundbreaking. Unpublished work from James Agee, Faulkner, Eudora Welty. John Grisham as publisher. National awards. And they published a music issue with a CD that came in the mail? Nothing could be finer.

Sure, it found hard times. What magazine hasn't? To me, OA always epitomized the high-water mark of Southern journalism.

Not long ago, one editor there - Ben, you are a man among men - reached out. A fan of our work, he wondered: would we be willing to re-craft a few Food as a Verb stories for Oxford American?

Hells yes. It was a dream come true.

Last week, our first story was published online. The next one comes out in Oxford American's first-ever Food print issue this spring.

This morning, we want to (re)introduce you to Oxford American and a Food as a Verb story we've told before, but, now, in a new way.

Most of all, we're grateful that the good work of dear friends is known even more across the South, via Oxford American's audience. Niedlov's Bakery & Cafe, the everkind Ron and Cynthia Shaffer, our new friend Murray Brent and oldest friend Robin Fazio - the South's future and goodness is found with you.

This morning, enjoy our Local Loaf story retold in Oxford American's spring Food issue preview.

Click here to read.

Story ideas, questions, feedback? Interested in partnering with us? Email: david@foodasaverb.com

This story is 100% human generated; no AI chatbot was used in the creation of this content.

food as a verb thanks our sustaining partner:

food as a verb thanks our story sponsor:

Niedlov's

X

keep reading

March 5, 2025
read more
February 26, 2025
read more

In the mid-90s, I was a hungover English major with a headful of journalism dreams and a notepad of bad metaphors.

Through the college fog, I remember the striking clarity that one magazine provided.

The Oxford American.

It was sharp, daring, gorgeous ... and Southern. Not a glossy, bless-your-heart South, but an attempt - for me, the first I'd ever seen - to capture and honor the South in all its suffering, culture and dazzling, haunted breadth and depth.

Marc Smirnoff's Oxford, Mississippi-magazine was groundbreaking. Unpublished work from James Agee, Faulkner, Eudora Welty. John Grisham as publisher. National awards. And they published a music issue with a CD that came in the mail? Nothing could be finer.

Sure, it found hard times. What magazine hasn't? To me, OA always epitomized the high-water mark of Southern journalism.

Not long ago, one editor there - Ben, you are a man among men - reached out. A fan of our work, he wondered: would we be willing to re-craft a few Food as a Verb stories for Oxford American?

Hells yes. It was a dream come true.

Last week, our first story was published online. The next one comes out in Oxford American's first-ever Food print issue this spring.

This morning, we want to (re)introduce you to Oxford American and a Food as a Verb story we've told before, but, now, in a new way.

Most of all, we're grateful that the good work of dear friends is known even more across the South, via Oxford American's audience. Niedlov's Bakery & Cafe, the everkind Ron and Cynthia Shaffer, our new friend Murray Brent and oldest friend Robin Fazio - the South's future and goodness is found with you.

This morning, enjoy our Local Loaf story retold in Oxford American's spring Food issue preview.

Click here to read.

Story ideas, questions, feedback? Interested in partnering with us? Email: david@foodasaverb.com

This story is 100% human generated; no AI chatbot was used in the creation of this content.

Food as a verb thanks our story sponsor:

Food as a Verb Thanks our sustaining partner:

keep reading

March 5, 2025
READ MORE
February 26, 2025
READ MORE
March 5, 2025
READ MORE
February 26, 2025
READ MORE
February 24, 2025
READ MORE

Regional Farmers' Markets

Brainerd Farmers' Market
Saturday, 10am - noon
Grace Episcopal Church, 20 Belvoir Ave, Chattanooga, TN
Chattanooga Market
Sunday, 11am - 4pm
1820 Carter Street
Dunlap Farmers' Market
Every Saturday morning, spring through fall, from 9am to 1pm central.
Harris Park, 91 Walnut St., Dunlap, TN
Fresh Mess Market
Every Thursday, 3pm - 6pm, beg. June 6 - Oct. 3
Harton Park, Monteagle, TN. (Rain location: Monteagle Fire Hall.)
Main Street Farmers' Market
Wednesday, 4 - 6pm
Corner of W. 20th and Chestnut St., near Finley Stadium
Ooltewah Farmers' Market
The Ooltewah Nursery, Thursday, 3 - 6pm
5829 Main Street Ooltewah, TN 37363
Rabbit Valley Farmers' Market
Saturdays, 9am to 1pm, mid-May to mid-October.
96 Depot Street Ringgold, GA 30736
South Cumberland Farmers' Market
Tuesdays from 4:15 to 6:00 p.m. (central.) Order online by Monday 10 am (central.)
Sewanee Community Center (behind the Sewanee Market on Ball Park Rd.)
St. Alban's Farmers' Market
Saturday, 9.30am - 12.30pm with a free pancake breakfast every third Saturday
7514 Hixson Pike
Walker County Farmers' Market - Sat
Saturday, 9 am - 1 pm
Downtown Lafayette, Georgia
Walker County Farmers' Market - Wed
Wednesday, 2 - 5 pm
Rock Spring Ag. Center