September 22, 2024

Welcome to Sprodeo: a love letter to Chattanooga coffee

What happens when Chattanooga's best baristas compete?

Writer:
Words by
David Cook
Photographer:
Photography by
Sarah Unger

Food as a verb thanks

Niedlov's

for sponsoring this series

You guys are the people who work really hard every day to get Chattanoogans the best coffee.

On Thursday evening, as Smash Boyz served last-call burgers from the grill and folks downed their second or third drink - Coors in a can, peach LaCroix, 16 oz. Liquid Death - while kicked back on folding chairs inside a Red Bank garage, Tyler Sowrey stepped out from behind the silver-sexy Slayer espresso machine and carried forward two cortados - half steamed milk, half espresso - poured into small, snow-white cups.

He stepped carefully.

One drop spilled down the side? Instant disqualification.

He stepped confidently.

Tyler, like everyone in the garage, is one of the city's finest.

Tyler Sowrey, Sprodeo, Red Bank, Tennessee

This was the second annual Sprodeo: an underground competition among Chattanooga coffeehouses.  

The evening felt more like a family reunion as a crowd of 60 or so technicians, inventors, baristas, cafe-owners and fans - from Seattle to the Southside - cheered.

"I drove here from San Antonio," said Erin Chase, owner of Chase Coffee Co.

Thursday night, some of the best coffee in the Southeast was being poured inside a garage hidden behind Dayton Boulevard.  

Sprodeo, Red Bank, Tennessee

The first round had ended. The second round challenge: who can pull, pour and serve the best pair of cortados?

Each team had dialed in their Slayer machine like safecrackers, adjusting the flow, grams just-right before the viola-pour of milky leaf art.

Sprodeo, Red Bank, Tennessee

Tyler placed his cortados on the judges' table.

They stood, poker-faced. The crowd stood taller, one-handing drinks with phones out filming.

Sprodeo, Red Bank, Tennessee

Next? Matt Bartee and his cortados, then Velo Coffee's Tori Vintzel.

Which team had poured perfectly? Balancing steamed milk and espresso so delicately, one teensy-tiny extra gram can throw the whole thing to hell?

The crowd held its breath.

The judges looked at one another. One nod, then another.  

It was unanimous: Sowrey.

Erin Chase, Lindsey Cate Smith, Derek De LaPaz, Sprodeo, Red Bank, Tenn.

The garage filled with cheers, as Sowrey and the Goodman Coffee team advanced to the final round. From the first row, Jacob Nelson laid down some good wisdom as a grand night got even grander.

"It's not necessarily the coffee," he said. "Sometimes, it's the people behind it."

The Has-Beans, Sprodeo, Red Bank, Tennessee

"The Sprodeo is my love letter to Chattanooga coffee," said Spencer Perez, owner of Coffee Machine Service Co.

Sprodeo, Red Bank, Tennessee

It was his Red Bank garage. His idea. His love that gathered like gravity everyone together Thursday night.

Spencer Perez, Sprodeo, Red Bank, Tennessee

"This community used to be cohesive. We've gotten siloed a bit," he said. "I want to give them an event where they connect on a craft-level."

Sprodeo, Red Bank, Tennessee

Local coffeehouse teams sent teams - some with their own names - to compete.

"You guys are the people who work really hard every day to get Chattanoogans the best coffee," Spencer declared.  

Sprodeo, Red Bank, Tenn.
Peyton Hunter, Ivan Flower, Tyler Sowrey, Sprodeo, Red Bank, Tenn.
Sprodeo, Red Bank, Tennessee

Basic Sprodeo rules? Three baristas raced to make six perfect drinks per heat.

One person dialing and pulling. One person steaming and pouring. One person delivering.

Technical judges - Slayer's Taylor Blake and Derek De LaPaz of Xozio Coffee - hawk-eyed teams; if their drinks overstepped established pre-sets on each espresso machine, the drink is void. Start over.

"Every shot they pull has to be within the parameters," said Derek. (It was his Xozio Coffee everyone was pouring Thursday.)

The dose? Within .2 grams.

The yield? Within 1 gram.

The time? Within two seconds.

Derek De LaPaz, Sprodeo, Red Bank, Tennessee
Taylor Blake, Sprodeo, Red Bank, Tennessee

Each team got five minutes to adjust the knobs and dials on their Slayer machine, gorgeous like you imagine a Ferrari engine. These were among the best coffee hands in the city - think Adele at sound check, Ohtani taking BP - adjusting knobs, turning dials, testing flow.

"It's a race to the finish," Spencer said.

Simulating a cafe-rush, Spencer, standing on his work bench, shouted out random orders:

Give me a latte! A cappuccino! Another cappuccino! A cortado! A latte!

Poured drinks were then fast-walked to visual judges  - Erin Chase and Lindsey Cate Smith - who eyeballed each:

Is the drink textured well? Is the cup clean and full? Too many bubbles? Any drop spilled? Too much coffee? Not enough coffee?

Sprodeo, Red Bank, Tennessee

"I've got five seconds to basically say 'yes' or 'no'," said Erin.

"First to finish the string moves ahead," said Spencer, "with aplomb."

Lindsey Cate Smith, Sprodeo, Red Bank, Tennessee

Round one highlights:

  • It took 12 quick minutes for "The Has-Beans" to produce six perfect drinks, winning 6-0. The childhood friends from Mississippi went separate ways before all moving to Chattanooga.
The Has-Beens, Sprodeo, Red Bank, Tenn.
  • Velo's "Haircut" won 6-1 against the "Slayer Sisters."
Sprodeo, Red Bank, Tennessee
  • Goodman's "Oh, You Wanted That Iced?" rolled early.

"Are you guys magicians?" somebody shouted from the crowd.

  • The Sleepyhead crew was a crowd favorite.

"Good shit!" someone shouted. "Good shit!"

The Sleepy's, Sprodeo, Red Bank, Tennessee

It felt good-shit to remember: every time we walk into a coffee shop, scrolling-thinking about a million things but certainly not the delicate balance of .5 grams, there's artwork + expertise + fast-hustle happening, all for us, often for $1 tips. ("Oh, you wanted that iced?")

That's Sprodeo's entire kit-and-caboodle.

"Something that honors the hard work the city's best baristas pour into their craft every day," Spencer said.

A moment to honor Spencer and Sarah Perez, each with that special magnetism that draws - and holds - this whole thing together. Before the Sprodeo, they'd hosted a multi-day training with Slayer techs as folks came from near and far. (Remember Erin Chase? "I drove from San Antonio.")

Spencer Perez, Sprodeo, Red Bank, Tennessee
Sarah Perez, Sprodeo, Red Bank, Tennessee

"The best part about coffee is the people, said Kaileigh Mulligan, with Slayer, based in Seattle. (If there's a better name for an espresso machine, I don't know it.)

Kaileigh Mulligan, Sprodeo, Red Bank, Tennessee

The competition lasted latte into the night. The final round? Velo's "Haircut" versus Goodman's "Oh, I Wanted That Iced."

Here's Spencer for the play-by-play:

They had to deliver three identical pairs of drinks and finish with a perfect cappuccino. It was neck-and-neck for 10 or 12 minutes.

Both teams had placed only two pairs and seemed to struggle to progress, but then 'Haircut' caught a breeze and blew into first place.

High fives, hugs, and smiles all around.

He handed out a trophy and bolo ties for the winners.

As we walked off into the night, there was a cup-runneth-over sense of gratitude for all the coffee heroes in this town. For their dedication. Their art. Their love.

The Sprodeo did its job.

It's not necessarily the coffee. Sometimes, it's the people behind it.

All photography by Sarah Unger (sarah@foodasaverb.com)

All design by Alex DeHart

All words by David Cook (david@foodasaverb.com)

Story ideas, questions, feedback? Interested in partnering with us? Email: david@foodasaverb.com

This story is 100% human generated; no AI chatbot was used in the creation of this content.

food as a verb thanks our sustaining partner:

food as a verb thanks our story sponsor:

Niedlov's

X

keep reading

November 6, 2024
read more
November 3, 2024
read more
You guys are the people who work really hard every day to get Chattanoogans the best coffee.

On Thursday evening, as Smash Boyz served last-call burgers from the grill and folks downed their second or third drink - Coors in a can, peach LaCroix, 16 oz. Liquid Death - while kicked back on folding chairs inside a Red Bank garage, Tyler Sowrey stepped out from behind the silver-sexy Slayer espresso machine and carried forward two cortados - half steamed milk, half espresso - poured into small, snow-white cups.

He stepped carefully.

One drop spilled down the side? Instant disqualification.

He stepped confidently.

Tyler, like everyone in the garage, is one of the city's finest.

Tyler Sowrey, Sprodeo, Red Bank, Tennessee

This was the second annual Sprodeo: an underground competition among Chattanooga coffeehouses.  

The evening felt more like a family reunion as a crowd of 60 or so technicians, inventors, baristas, cafe-owners and fans - from Seattle to the Southside - cheered.

"I drove here from San Antonio," said Erin Chase, owner of Chase Coffee Co.

Thursday night, some of the best coffee in the Southeast was being poured inside a garage hidden behind Dayton Boulevard.  

Sprodeo, Red Bank, Tennessee

The first round had ended. The second round challenge: who can pull, pour and serve the best pair of cortados?

Each team had dialed in their Slayer machine like safecrackers, adjusting the flow, grams just-right before the viola-pour of milky leaf art.

Sprodeo, Red Bank, Tennessee

Tyler placed his cortados on the judges' table.

They stood, poker-faced. The crowd stood taller, one-handing drinks with phones out filming.

Sprodeo, Red Bank, Tennessee

Next? Matt Bartee and his cortados, then Velo Coffee's Tori Vintzel.

Which team had poured perfectly? Balancing steamed milk and espresso so delicately, one teensy-tiny extra gram can throw the whole thing to hell?

The crowd held its breath.

The judges looked at one another. One nod, then another.  

It was unanimous: Sowrey.

Erin Chase, Lindsey Cate Smith, Derek De LaPaz, Sprodeo, Red Bank, Tenn.

The garage filled with cheers, as Sowrey and the Goodman Coffee team advanced to the final round. From the first row, Jacob Nelson laid down some good wisdom as a grand night got even grander.

"It's not necessarily the coffee," he said. "Sometimes, it's the people behind it."

The Has-Beans, Sprodeo, Red Bank, Tennessee

"The Sprodeo is my love letter to Chattanooga coffee," said Spencer Perez, owner of Coffee Machine Service Co.

Sprodeo, Red Bank, Tennessee

It was his Red Bank garage. His idea. His love that gathered like gravity everyone together Thursday night.

Spencer Perez, Sprodeo, Red Bank, Tennessee

"This community used to be cohesive. We've gotten siloed a bit," he said. "I want to give them an event where they connect on a craft-level."

Sprodeo, Red Bank, Tennessee

Local coffeehouse teams sent teams - some with their own names - to compete.

"You guys are the people who work really hard every day to get Chattanoogans the best coffee," Spencer declared.  

Sprodeo, Red Bank, Tenn.
Peyton Hunter, Ivan Flower, Tyler Sowrey, Sprodeo, Red Bank, Tenn.
Sprodeo, Red Bank, Tennessee

Basic Sprodeo rules? Three baristas raced to make six perfect drinks per heat.

One person dialing and pulling. One person steaming and pouring. One person delivering.

Technical judges - Slayer's Taylor Blake and Derek De LaPaz of Xozio Coffee - hawk-eyed teams; if their drinks overstepped established pre-sets on each espresso machine, the drink is void. Start over.

"Every shot they pull has to be within the parameters," said Derek. (It was his Xozio Coffee everyone was pouring Thursday.)

The dose? Within .2 grams.

The yield? Within 1 gram.

The time? Within two seconds.

Derek De LaPaz, Sprodeo, Red Bank, Tennessee
Taylor Blake, Sprodeo, Red Bank, Tennessee

Each team got five minutes to adjust the knobs and dials on their Slayer machine, gorgeous like you imagine a Ferrari engine. These were among the best coffee hands in the city - think Adele at sound check, Ohtani taking BP - adjusting knobs, turning dials, testing flow.

"It's a race to the finish," Spencer said.

Simulating a cafe-rush, Spencer, standing on his work bench, shouted out random orders:

Give me a latte! A cappuccino! Another cappuccino! A cortado! A latte!

Poured drinks were then fast-walked to visual judges  - Erin Chase and Lindsey Cate Smith - who eyeballed each:

Is the drink textured well? Is the cup clean and full? Too many bubbles? Any drop spilled? Too much coffee? Not enough coffee?

Sprodeo, Red Bank, Tennessee

"I've got five seconds to basically say 'yes' or 'no'," said Erin.

"First to finish the string moves ahead," said Spencer, "with aplomb."

Lindsey Cate Smith, Sprodeo, Red Bank, Tennessee

Round one highlights:

  • It took 12 quick minutes for "The Has-Beans" to produce six perfect drinks, winning 6-0. The childhood friends from Mississippi went separate ways before all moving to Chattanooga.
The Has-Beens, Sprodeo, Red Bank, Tenn.
  • Velo's "Haircut" won 6-1 against the "Slayer Sisters."
Sprodeo, Red Bank, Tennessee
  • Goodman's "Oh, You Wanted That Iced?" rolled early.

"Are you guys magicians?" somebody shouted from the crowd.

  • The Sleepyhead crew was a crowd favorite.

"Good shit!" someone shouted. "Good shit!"

The Sleepy's, Sprodeo, Red Bank, Tennessee

It felt good-shit to remember: every time we walk into a coffee shop, scrolling-thinking about a million things but certainly not the delicate balance of .5 grams, there's artwork + expertise + fast-hustle happening, all for us, often for $1 tips. ("Oh, you wanted that iced?")

That's Sprodeo's entire kit-and-caboodle.

"Something that honors the hard work the city's best baristas pour into their craft every day," Spencer said.

A moment to honor Spencer and Sarah Perez, each with that special magnetism that draws - and holds - this whole thing together. Before the Sprodeo, they'd hosted a multi-day training with Slayer techs as folks came from near and far. (Remember Erin Chase? "I drove from San Antonio.")

Spencer Perez, Sprodeo, Red Bank, Tennessee
Sarah Perez, Sprodeo, Red Bank, Tennessee

"The best part about coffee is the people, said Kaileigh Mulligan, with Slayer, based in Seattle. (If there's a better name for an espresso machine, I don't know it.)

Kaileigh Mulligan, Sprodeo, Red Bank, Tennessee

The competition lasted latte into the night. The final round? Velo's "Haircut" versus Goodman's "Oh, I Wanted That Iced."

Here's Spencer for the play-by-play:

They had to deliver three identical pairs of drinks and finish with a perfect cappuccino. It was neck-and-neck for 10 or 12 minutes.

Both teams had placed only two pairs and seemed to struggle to progress, but then 'Haircut' caught a breeze and blew into first place.

High fives, hugs, and smiles all around.

He handed out a trophy and bolo ties for the winners.

As we walked off into the night, there was a cup-runneth-over sense of gratitude for all the coffee heroes in this town. For their dedication. Their art. Their love.

The Sprodeo did its job.

It's not necessarily the coffee. Sometimes, it's the people behind it.

All photography by Sarah Unger (sarah@foodasaverb.com)

All design by Alex DeHart

All words by David Cook (david@foodasaverb.com)

Story ideas, questions, feedback? Interested in partnering with us? Email: david@foodasaverb.com

This story is 100% human generated; no AI chatbot was used in the creation of this content.

Food as a verb thanks our story sponsor:

Food as a Verb Thanks our sustaining partner:

keep reading

November 6, 2024
READ MORE
November 3, 2024
READ MORE
November 6, 2024
READ MORE
November 3, 2024
READ MORE
October 30, 2024
READ MORE

Regional Farmers' Markets

Brainerd Farmers' Market
Saturday, 10am - noon
Grace Episcopal Church, 20 Belvoir Ave, Chattanooga, TN
Chattanooga Market
Sunday, 11am - 4pm
1820 Carter Street
Dunlap Farmers' Market
Every Saturday morning, spring through fall, from 9am to 1pm central.
Harris Park, 91 Walnut St., Dunlap, TN
Fresh Mess Market
Every Thursday, 3pm - 6pm, beg. June 6 - Oct. 3
Harton Park, Monteagle, TN. (Rain location: Monteagle Fire Hall.)
Main Street Farmers' Market
Wednesday, 4 - 6pm
Corner of W. 20th and Chestnut St., near Finley Stadium
Ooltewah Farmers' Market
The Ooltewah Nursery, Thursday, 3 - 6pm
5829 Main Street Ooltewah, TN 37363
Rabbit Valley Farmers' Market
Saturdays, 9am to 1pm, mid-May to mid-October.
96 Depot Street Ringgold, GA 30736
South Cumberland Farmers' Market
Tuesdays from 4:15 to 6:00 p.m. (central.) Order online by Monday 10 am (central.)
Sewanee Community Center (behind the Sewanee Market on Ball Park Rd.)
St. Alban's Farmers' Market
Saturday, 9.30am - 12.30pm with a free pancake breakfast every third Saturday
7514 Hixson Pike
Walker County Farmers' Market - Sat
Saturday, 9 am - 1 pm
Downtown Lafayette, Georgia
Walker County Farmers' Market - Wed
Wednesday, 2 - 5 pm
Rock Spring Ag. Center